Privacy policy

How Tinylawn collects, uses, and protects information.

Last updated: November 29, 2025

This Privacy Policy explains how Sumo Labs LLC (doing business as "Tinylawn") ("Tinylawn," "we," "us," "our") collects, uses, shares, and protects information when you:

  • Visit our websites (including gettinylawn.com)
  • Use our web application (including app.gettinylawn.com)
  • Interact with Tinylawn-powered forms, phone calls, or text messages (the "Services")

If you do not agree with this policy, do not use the Services.

1) Key Definitions

  • Customer: A business that signs up for Tinylawn (e.g., a lawn care company).
  • End User: A person who contacts or is contacted by a Customer through Tinylawn (e.g., the Customer's leads/clients).
  • Customer Content: Data Customers or End Users submit through the Services (e.g., call recordings, transcripts, messages, booking requests, addresses).
  • Personal Information: Information that identifies or relates to an identifiable person (terminology varies by law).

2) Roles: Customer vs. Tinylawn

Tinylawn is primarily a service provider/processor for our Customers. When End Users call, text, or submit a booking request to a Customer using Tinylawn, we process that information on the Customer's behalf so the Customer can respond, schedule, and provide service.

If you are an End User and want to exercise rights about how a specific Customer uses your information, you should contact that Customer first.

3) Information We Collect

A. Information you provide directly

Depending on how you use the Services, we may collect:

  • Account info (Customers): name, email, phone, business name, login credentials or SSO identifiers
  • Billing info (Customers): billing address and limited payment details (payments are typically handled by our payment processor; we do not store full card numbers)
  • Support communications: emails, chats, or other support requests

B. Call, voicemail, and messaging data

Tinylawn may process:

  • Call audio/recordings, voicemails
  • Call metadata (time, duration, routing, caller ID, etc.)
  • Transcripts and summaries generated from calls
  • SMS/MMS messages and metadata
  • Scheduling and lead details collected during a call or text (service requested, preferred date/time, etc.)

Call recording notice: Calls may be recorded and/or transcribed to provide the Services (e.g., quality, auditing, summaries, and Customer recordkeeping). Where required by law, Customers are responsible for providing any additional notices/consents to their End Users.

C. Property and location information

If a Customer uses features like "virtual site visits" / property enrichment, we may process:

  • Property address
  • Property attributes derived from public or third-party sources (e.g., lot size/acreage, parcel boundaries, imagery, estimates)

D. Information collected automatically (website/app usage)

We may collect:

  • IP address, device/browser type, pages viewed, referrer URLs, timestamps
  • Approximate location inferred from IP
  • Cookies or similar tracking technologies (see Section 8)

4) How We Use Information

We use information to:

  • Provide, maintain, and improve the Services (including AI features like summaries, suggested replies, routing, spam detection)
  • Create and maintain accounts and authenticate users
  • Deliver Customer-requested communications (calls/texts) and notifications
  • Provide support, troubleshoot, and monitor performance
  • Bill Customers and prevent fraud/abuse
  • Comply with legal obligations and enforce terms

5) How We Share Information

We may share information:

  • With the Customer: If you are an End User interacting with a Customer's Tinylawn setup, your information is shared with that Customer so they can follow up.
  • With service providers (sub-processors) that help us run the Services (e.g., hosting, analytics, error monitoring, email delivery, telephony/SMS providers, payment processors, AI/ML providers used to generate transcripts/summaries).
  • For legal reasons: to comply with law, respond to lawful requests, protect rights/safety, investigate abuse, or during business transfers (merger/acquisition/asset sale).

We do not sell your Personal Information in the traditional sense.

6) AI Processing & Automated Decisions

Some features use automated processing (AI) to:

  • Transcribe and summarize calls
  • Classify requests/leads
  • Suggest replies or next steps
  • Extract structured fields (like address, service type, schedule preference)

Customers control how they use outputs. Tinylawn's AI features are designed to assist operations—not to make high-stakes decisions about individuals.

7) Data Retention

We keep information only as long as needed for the purposes in this policy, including to provide the Services and comply with legal obligations.

  • Account/profile data: retained while the Customer account is active
  • Call recordings/transcripts/messages: retained while the account is active and for a reasonable period after termination, then deleted or de-identified unless legally required
  • Basic logs/security records: retained for a limited period as needed for security and operational purposes

8) Cookies & Tracking Technologies

We may use cookies/session storage/local storage to:

  • Keep you logged in and secure the Services
  • Remember preferences
  • Understand usage and improve performance

Your choices: You can control cookies through your browser settings.

9) Security

We use reasonable administrative, technical, and organizational measures designed to protect information. No system is 100% secure, and we cannot guarantee absolute security.

10) Your Choices & Rights (General)

Depending on where you live, you may have rights to:

  • Access, correct, or delete certain information
  • Object to or restrict certain processing
  • Opt out of marketing emails (unsubscribe link) and, where applicable, marketing texts (reply STOP)

Customers can typically manage and delete certain data within the dashboard. You can also contact us at support@gettinylawn.com.

11) U.S. State Privacy Disclosures (California and other states)

If you are a resident of certain U.S. states (e.g., California), you may have additional rights, including:

  • Right to know/access categories of personal information collected
  • Right to delete
  • Right to correct
  • Right to opt out of "sale"/"sharing" (as defined by law)
  • Right to not be discriminated against for exercising rights

How to submit a request: email support@gettinylawn.com with subject "Privacy Request." We may need to verify your identity.

Authorized agent: If permitted by law, you may use an authorized agent, but we may still require verification.

12) International Users (EEA/UK)

If you are in the EEA/UK, we process Personal Information under legal bases such as contract performance, legitimate interests, compliance with law, and consent (where required). Data may be transferred to and processed in the United States and other countries.

13) Children's Privacy

The Services are not directed to children under 13, and we do not knowingly collect information from children under 13.

14) Changes to This Policy

We may update this policy from time to time. The "Last updated" date will reflect changes. Material changes may be communicated via the Services or email.

15) Contact Us

Sumo Labs LLC (Tinylawn)
Atlanta, GA 30309, USA
Email: support@gettinylawn.com